Pulp literature and its fans
Pulp novels and movies have gained immense success after Quentin Tarantino's classic masterpiece "Pulp Fiction". The name pulp comes from the actual material which the first pulp novels were made of. The pulp genre is a comic book, novel and movie genre that deals with issues of loneliness, alienation, depression, drugs and suicide. In other words, the pulp literature is escapism literature.
The pulp literature has a big audience of young, troubled teenagers and young adults who are in the process of dealing with their future and need non-conformist role models such as iconic detectives, cops and other law enforcement agents. Pulp literature heroes are usually senseless men who can't keep healthy relationships with women, are long time alcoholics, have drug abuse problems, can't keep steady jobs and are generally cast as mavericks who are unable to fit in a normal society. Without saying that these characters are a good influence, they are valued by pulp fans who are tired with mainstream movie and literature characters which lack a back bone and are obedient society players. The audience that reads pulp novels is young and has a good grasp of how the online environment works. That is why new online businesses can find good potential customer in such a libertine audience because they will be interested in buying all kinds of non-conformist toys and products and pills from different sites. For example, an online pharmacy can sell generic Viagra or Viagra online to recreational users who are usually young and work in stressful environments. These conditions can cause medical dysfunctions and people who work in them usually buy Viagra in order to correct their impotence problems. Young adults will rather order their pills online because they will safely arrive at their homes, thus creating a safe and private exchange which makes online businesses more trustworthy.